In Finland, there has been an increase in the popularity of domestic food products.
The Finnish media and public opinion centers have found an inexplicable connection between the entry into force of Russian economic sanctions, expressed in the restriction of food imports from the EU, and the behavior of Finnish consumers. Residents of Finland, it turns out, began to more actively buy domestic products, giving them preference over imported ones.
A rather large-scale study was devoted to this issue, during which persons aged 15 to 70 years were interviewed.
The greatest commitment to domestic products was demonstrated by people over 56 years old. In this age group, more than 70 percent of respondents expressed their desire to buy mainly Finnish products. However, young people, in this regard, are not too far behind veterans. In the age group from 15 to 22 years, more than 50 percent of respondents showed their preference for their own products.
The survey was conducted at the end of August, literally 2-3 weeks after the entry into force of Russian economic sanctions. This is probably why the growth of consumer patriotism began to appear as a reaction to the actions of Russia.
But how exactly could Russian sanctions rally the Finns around a domestic producer? This is difficult to explain. Their only real impact on the Finnish consumer market is that a lot of relatively cheap products were destined for shipment to the Russian Federation.
Demand for these goods was really high, and this somewhat affected the increase in the share of domestic products in total sales. But this is not a momentary surge, but a significant change in the mood of the mass consumer.
If this is a protest against Russian actions, then the form of his expression looks rather strange. Russian food products are presented on the Finnish market in a scanty assortment and in the same scanty amount. We are talking mainly about several types of canned goods, which are bought, first of all, by the Russian-speaking inhabitants of Finland.
For the vast majority of Finnish customers, Russian products are actually exotic and completely unfamiliar to them. So, a change of preferences in favor of domestic products could not harm the Russian side.
Imported products on the Finnish shelves are mainly represented by products from Spain, Sweden, Germany and other Western countries. Therefore, refusing to import in favor of their own food, the Finns are attacking not their Russia, but their EU partners.
It seems that in this case it is not a real relationship between Russian sanctions and Finnish consumer behavior, but a simple coincidence. Sanctions may have been the impetus that gave some additional acceleration to the growth of patriotism of buyers. But no more than that.
The main reason for the revealed phenomenon lies, apparently, in another.
As it turned out, the growing popularity of domestic products in Finland has been observed for more than two years. And this is no coincidence.
It was about two years ago that Finnish society, as if waking up from a long oblivion, realized the whole dramatic nature of the situation in which the economy found itself after a recession that lasted morSubsequently, external problems related to the exchange of sanctions between the EU and the Russian Federation were added to domestic economic difficulties. The situation began to look very difficult. And this has a special effect on people's moods.
The fact is that the character of the small northern people has the ability to sharply increase cohesion in the face of serious problems or troubles. And the more difficult the situation, the more united and more stable the society becomes.
The Finns demonstrated this quality both during the war of independence, and during the period of the reflection of Stalinist aggression, and in the post-war period, when the USSR was able to pay a clearly exorbitant indemnity in a short time.
The current situation, of course, cannot be compared with these historical examples, but it is already serious enough to give an impulse to awaken a sense of national unity. The people rally again in the face of difficulties. The increased consumer patriotism is most likely due to this.
Another fact revealed in the August study is evidence that the growing interest in domestic products is not related to Russian sanctions. It turns out that, in addition to their own products, Finnish citizens have become more supportive of domestic services, giving them preference over foreign ones.
If this trend in the development of consumer addictions is strengthened, then this will undoubtedly serve to boost the Finnish economy.
I would like for the current difficulties for the Russians to provide the same incentive in terms of maintaining their own producer and economic growth.e than 10 years.
The Finnish media and public opinion centers have found an inexplicable connection between the entry into force of Russian economic sanctions, expressed in the restriction of food imports from the EU, and the behavior of Finnish consumers. Residents of Finland, it turns out, began to more actively buy domestic products, giving them preference over imported ones.
A rather large-scale study was devoted to this issue, during which persons aged 15 to 70 years were interviewed.
The greatest commitment to domestic products was demonstrated by people over 56 years old. In this age group, more than 70 percent of respondents expressed their desire to buy mainly Finnish products. However, young people, in this regard, are not too far behind veterans. In the age group from 15 to 22 years, more than 50 percent of respondents showed their preference for their own products.
The survey was conducted at the end of August, literally 2-3 weeks after the entry into force of Russian economic sanctions. This is probably why the growth of consumer patriotism began to appear as a reaction to the actions of Russia.
But how exactly could Russian sanctions rally the Finns around a domestic producer? This is difficult to explain. Their only real impact on the Finnish consumer market is that a lot of relatively cheap products were destined for shipment to the Russian Federation.
Demand for these goods was really high, and this somewhat affected the increase in the share of domestic products in total sales. But this is not a momentary surge, but a significant change in the mood of the mass consumer.
If this is a protest against Russian actions, then the form of his expression looks rather strange. Russian food products are presented on the Finnish market in a scanty assortment and in the same scanty amount. We are talking mainly about several types of canned goods, which are bought, first of all, by the Russian-speaking inhabitants of Finland.
For the vast majority of Finnish customers, Russian products are actually exotic and completely unfamiliar to them. So, a change of preferences in favor of domestic products could not harm the Russian side.
Imported products on the Finnish shelves are mainly represented by products from Spain, Sweden, Germany and other Western countries. Therefore, refusing to import in favor of their own food, the Finns are attacking not their Russia, but their EU partners.
It seems that in this case it is not a real relationship between Russian sanctions and Finnish consumer behavior, but a simple coincidence. Sanctions may have been the impetus that gave some additional acceleration to the growth of patriotism of buyers. But no more than that.
The main reason for the revealed phenomenon lies, apparently, in another.
As it turned out, the growing popularity of domestic products in Finland has been observed for more than two years. And this is no coincidence.
It was about two years ago that Finnish society, as if waking up from a long oblivion, realized the whole dramatic nature of the situation in which the economy found itself after a recession that lasted morSubsequently, external problems related to the exchange of sanctions between the EU and the Russian Federation were added to domestic economic difficulties. The situation began to look very difficult. And this has a special effect on people's moods.
The fact is that the character of the small northern people has the ability to sharply increase cohesion in the face of serious problems or troubles. And the more difficult the situation, the more united and more stable the society becomes.
The Finns demonstrated this quality both during the war of independence, and during the period of the reflection of Stalinist aggression, and in the post-war period, when the USSR was able to pay a clearly exorbitant indemnity in a short time.
The current situation, of course, cannot be compared with these historical examples, but it is already serious enough to give an impulse to awaken a sense of national unity. The people rally again in the face of difficulties. The increased consumer patriotism is most likely due to this.
Another fact revealed in the August study is evidence that the growing interest in domestic products is not related to Russian sanctions. It turns out that, in addition to their own products, Finnish citizens have become more supportive of domestic services, giving them preference over foreign ones.
If this trend in the development of consumer addictions is strengthened, then this will undoubtedly serve to boost the Finnish economy.
I would like for the current difficulties for the Russians to provide the same incentive in terms of maintaining their own producer and economic growth.e than 10 years.
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